Topic guide
App Store, Distribution & Marketing
Understand App Store Connect, subscriptions, testing, distribution, analytics, and the work required to take an app to market.
These sessions follow the path from a finished build to a sustainable product. Learn how Apple’s distribution, commerce, testing, and marketing tools change—and how those changes affect release operations, customer acquisition, and revenue.
- Sessions
- 21
- 2026
- 9
- 2025
- 7
- 2024
- 5
What this topic covers
- App Store Connect and release workflows
- Subscriptions, offers, and commerce
- TestFlight, analytics, and product pages
WWDC 2026
9 sessions- App Store Connect Group LabJoin us online for a deep dive into WWDC26 with Apple engineers and designers to ask questions, get advice, and follow the discussion about the week's biggest App Store Connect announcements. Conducted in…
- Create web extensions for SafariGet started with Safari web extensions by building and testing one from the ground up — no Xcode required. Explore how content blocking, page modification, native messaging, and the permissions mode work…
- Enhance your presence on the App StoreReimagine how you market your apps and games on the App Store by using your images and videos in new places. Discover how you can tell a richer story across the App Store with new visual placements on your…
- Explore Retention Messaging in App Store ConnectDiscover how you can use the power of Retention Messaging to reach subscribers before they cancel. Learn how to configure this feature in App Store Connect and add subscription offers, as well as leverage the…
- Offer subscriptions to groups and organizationsDiscover how to reach more customers by offering subscriptions to groups and organizations. The Group Purchases feature lets a single subscriber buy multiple seats and invite others directly from your app…
- Secure your apps with App AttestHarness App Attest to protect your app from unauthorized modification and fraud. Uncover how attackers exploit modified apps to spoof data and bypass security checks, and how App Attest defends against these…
- Unlock in-game content with StoreKit and Background AssetsUnlock native Apple In-App Purchases for your Unity game with the new StoreKit plug-in. Reduce download sizes with the new Background Assets plug-in, which delivers language-specific asset packs so each player…
- What’s new in Apple In-App PurchaseDiscover how monthly subscriptions with a 12-month commitment give people a more affordable option to pay for your subscription and secure a longer-term commitment. Explore how to configure and test this new…
- What’s new in managing Apple devicesDiscover the latest updates to declarative device management, Apple Business, and Apple School Manager. Explore how these advancements help you streamline deployment, strengthen security, and improve the…
WWDC 2025
7 sessions- Automate your development process with the App Store Connect APILearn how the new Webhook API can provide you with real-time notifications from App Store Connect. We'll also introduce new APls that can help you manage user feedback and build delivery, and discuss how to…
- Discover Apple-Hosted Background AssetsBuilding on Background Assets, this session will introduce the new capability to download asset packs of content for games and other applications. Learn how Apple can host these asset packs for you or how to…
- Dive into App Store server APIs for In-App PurchaseDiscover the latest updates for the App Store Server API, App Store Server Notifications, and App Store Server Library to help manage customer purchase data directly on your server and deliver great In-App…
- Optimize your monetization with App AnalyticsExplore the new monetization, subscription, and offer analytics coming to App Analytics. We'll cover how powerful, new data visualizations and automated reports can help you make data-driven decisions that…
- What’s new in AdAttributionKitLearn about new features in AdAttributionKit, including how to measure overlapping reengagement conversions and customize ad attribution rules for your app. Gain insight on a new postback property you can use…
- What’s new in App Store ConnectGet the latest updates for App Store Connect, including the new web UI for build delivery and enhancements to TestFlight notifications. We'll also discuss new app discovery features and enhancements, such as…
- What’s new in StoreKit and In-App PurchaseLearn about the latest StoreKit API enhancements to help you deliver great In-App Purchase experiences to your customers. We'll review new fields added to AppTransaction, Transaction, and RenewalInfo, and…
WWDC 2024
5 sessions- Explore App Store server APIs for In-App PurchaseLearn how to leverage your server to build great In-App Purchase experiences with the latest updates to the App Store Server API, App Store Server Notifications, and the open source App Store Server Library…
- Implement App Store OffersLearn how to engage customers with App Store Offers using App Store Connect, as well as the latest StoreKit features and APIs. Discover how you can set up win-back offers (a new way to re-engage previous…
- Meet AdAttributionKitIntroducing AdAttributionKit, a new iOS framework for privacy-preserving ad attribution. Learn how AdAttributionKit supports re-engagement, click-through attribution (including support for custom creative)…
- What’s new in App Store ConnectExplore new features for discovery, testing, and marketing. Find out how to nominate your apps for featuring on the App Store, share exciting moments (like a version launch) with marketing assets generated for…
- What’s new in StoreKit and In-App PurchaseLearn how to build and deliver even better purchase experiences using the App Store In-App Purchase system. We'll demo new StoreKit views control styles and new APIs to improve your subscription customization…