WWDC 2025 · Session details

What’s new in AdAttributionKit

WWDC 2025 · 23:40 · 3,632 transcript words

What’s new in AdAttributionKit — WWDC 2025

About this session

Learn about new features in AdAttributionKit, including how to measure overlapping reengagement conversions and customize ad attribution rules for your app. Gain insight on a new postback property you can use to measure the success of ad campaigns across countries and regions. We'll also demonstrate new functionality and best practices for testing your AdAttributionKit implementation. To get the most out of this session, we recommend first watching “Meet AdAttributionKit.”

Topics
App Store, Distribution & MarketingApp Services
Platforms
iOSiPadOS
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