01
Your business details
Description, category, service area, hours, delivery and returns. Written clearly, and matching what your website says.
New: Businesses in ChatGPT
Submit your business to ChatGPT.
AirBuild’s AI agents prepare everything ChatGPT reads about your business. You only do the steps that have to be you.
Join the waitlist. Early access is limited.
OpenAI opened Business Hub in beta on November 10, 2026.
Ready for ChatGPT
Merrow Clay Co.Handmade stoneware · Portland, OR
- Business details Ready
- Product feed · 48 rows Ready
- Website Ready
- Domain record Ready
- Logo and cover photo Ready
- Claim and verify in Business Hub You
What ChatGPT reads about you.
When someone asks ChatGPT about a business like yours, it answers from what it can read. These are the five things the agents get ready.
02
Your product feed
Your catalog in the format ChatGPT takes: one row per product and variant, with price and stock. As a file you upload, or a link that stays up to date.
On Shopify? Your products may already be in ChatGPT through Shopify Catalog.
03
A website ChatGPT can cite
Clear pages, real answers to common questions, and the behind-the-scenes files that help AI and search engines read your site.
04
Proof the website is yours
The exact record to add to your domain, and where to paste it with your domain provider.
05
Your logo and cover photo
Sized and ready for your ChatGPT profile.
Some steps have to be you.
OpenAI asks the owner to prove who they are. That part stays with you. Everything else, the agents prepare.
You
- Sign in to ChatGPT and claim your business in Business Hub.
- Verify it’s yours: a code by text or email, or the domain record the agents prepared.
- Pass OpenAI’s identity check with Persona. Have a government ID and your business registration ready.
- Add the details and the product feed the agents prepared.
- Accept OpenAI’s terms.
The agents
- Write your business details.
- Build your product feed and keep it up to date.
- Get your website ready for ChatGPT to cite.
- Prepare the domain record.
- Size your logo and cover photo.
- Tell you exactly what to click, step by step.
Three steps.
- Tell the agents your website or store.
- The agents prepare your business details, product feed and website.
- You claim and verify in ChatGPT, then add what they prepared.
Questions.
Does it cost anything to be in ChatGPT?
You don’t need an ads account or an enterprise agreement to claim your business. Ads and a Business Agent are optional. OpenAI’s setup guide has the current details.
Will ChatGPT recommend my business?
No one can promise that. OpenAI says claiming your business and adding a product feed don’t guarantee that ChatGPT recommends you. What they do is give ChatGPT accurate, current details when it talks about you.
What is a ChatGPT product feed?
A file listing what you sell, one row per product and variant, with title, price, stock, a link and an image. You upload it in Business Hub, or point to a link that stays up to date. The agents build it from your store or website.
I’m outside the US. Can I claim my business?
Often, yes. Businesses can claim where ChatGPT is available and OpenAI supports the verification. Whether you can claim also depends on your type of business. Two limits as of November 2026: local stores and restaurants can only claim an existing US listing, and Business Agents are only for US online stores and online services that have a website and meet OpenAI’s industry rules.
I sell on Shopify. Do I still need this?
Your products may already be in ChatGPT through Shopify Catalog, and you can verify with your Shopify store. Your business details, policies and website still shape what ChatGPT says about you. The agents get those ready.
Will AirBuild sign in to ChatGPT for me?
No. You sign in, claim your business and verify it yourself. AirBuild doesn’t need your ChatGPT password. The agents prepare what you add and show you where it goes.
Make sure ChatGPT gets your business right.
Bring your website or store. The agents prepare the rest.
Join the waitlist. Early access is limited.
Merrow Clay Co. is made up. ChatGPT and Business Hub are OpenAI’s. OpenAI doesn’t endorse AirBuild. Details as of November 11, 2026, from OpenAI’s announcement and setup guide.